Networking Strategist - getting you focused

You know networking is a business process and businesses continually improve processes. So are you doing anything to improve networking in your organisation?

Simply put - if you are not getting the results you want from networking or you need to get started - we will change that for you.

Strategic networking is a process that should be totally aligned to your business and marketing objectives - we will do that for you or show you how.

Strategic networking is about selection of the best people to network for your company and if you run your own business it is about understanding your style - we will show you how and who.

Strategic networking is making sure activity is aligned to investment and seeing the results - we will show you how.

Where most businesses go wrong when networking

Many companies encourage their sales teams to network, but show at least some of these bad behaviours towards it:

• Expecting immediate results
• Confuse client development with immediate results
• Suspicion towards staff when away from their desks
• Failing to align networking investment with business objectives
• Not supervising who is best to network for the company

Some organisations newly see the need for networking as a critical success factor, but have no programme to drive it. We see time and time again failure due to lack of focus and appreciation of how networking works.

"We see these issues - but how do we address them?

Instinctively, managers recognise these problems - but how can you highlight and address them with real substance, without generating "heat" internally?

Why not invite The Magic of Networking, an independent external expert, to:

• Audit networking activities and their alignment with business objectives
• Document findings and provide concrete recommendations for improvement
• Find the best networks to attend, parachuting you into the centre of your potential contacts and future clients
• Work with your marketing departments/partners to focus networking with other key business drivers
• Define team and/or individual networking objectives - aligned with business objectives - with measures to increase focus
• Assist individuals with one-to-one coaching

We'd expect to give your people the focus - and optionally, the skills - to build confidence and courage to network effectively for your organisation.

You - and The Magic of Networking - can initiate a practical, professional networking programme in your organisation.